Your business is
working.
Is it working
for you?
Start by understanding where your business still relies on you.
YOUR POSITION OF CHOICE™ STARTS HERE
FROM SUCCESS TO CHOICE
Build a business that serves your life.
You’ve built something worth growing. Now build the leadership and systems that let it thrive without everything depending on you.
THE BUSINESS MAY BE WORKING. BUT IS IT WORKING FOR YOU?
You built a business. Somewhere along the way, you became its most important employee.
Revenue may be growing. Customers may be happy. You may have good people around you. From the outside, the business looks successful.
But too much still depends on you.
Every important decision finds its way to you.
Problems eventually land on your desk. Time away creates anxiety instead of freedom.
Growth adds responsibility instead of reducing dependence.
You have people—but you're still carrying too much.
The most dangerous business isn’t the one that’s failing.
It’s the one successful enough to convince you that constant sacrifice is normal.
THERE IS ANOTHER WAY TO BUILD
This is Position of Choice™.
A Position of Choice™ exists when your business no longer dictates the choices available to you.
You can step in because you choose to—not because everything depends on you. You can step away without wondering what will break. You can pursue growth, spend time with your family, take a real vacation, explore another opportunity—or remain deeply involved in the business you love.
The goal isn't to leave your business. It's to have the choice.
FROM OWNER DEPENDENCE → POSITION OF CHOICE™
Your business still benefits from everything you bring to it. It just no longer requires you to carry everything.
WORK WITH KEELS IN MOTION
Ways to get started:
There isn't one way to build a Position of Choice™. Whether you want to learn independently, use AI-supported implementation, work with a Certified SBOS® Coach, or build alongside other entrepreneurs, there's a place to start.
Build the systems your business needs to depend on you less, using the complete SBOS® framework.
Discover the mindset, practical tools and frameworks to build a business that serves your life—not one that consumes it.
Download the exercises, worksheets and tools from Position of Choice™ and put what you’re reading into action.
AI-supported implementation to help you apply the frameworks, work through questions and keep moving.
Get certified SBOS® executive coaching, challenge and accountability as you build your Position of Choice™.
Build alongside entrepreneurs working toward the same goal: businesses that create greater choice.
ONE BUSINESS. ONE OPERATING SYSTEM.
SBOS® brings the essential parts of your business together.
SBOS® — the Small Business Operating System — is a practical framework designed for established small business owners who want to build a stronger, more predictable and less owner-dependent business.
Rather than treating strategy, sales, people, leadership, numbers and execution as separate initiatives, SBOS® connects them into one operating system.
Because a weakness in one area eventually affects the others.
THE SIX AREAS OF SBOS®
Six areas. One stronger, less owner-dependent business.
Clear direction, priorities and accountability through your One-Page Business Plan.
Sales & Marketing
Planning & Strategy
Define your Ideal Customer Profile and build a measurable, predictable pipeline.
The people and financial capacity required to support the business you're building.
Resourcing
Leadership
Clear expectations, style, accountability, communication rhythms building a team capable of doing without you.
Tracking & Reporting
KPIs, KLIs™ and dashboards that give you visibility before problems reach your desk.
Execution
High Value Activities, repeatable systems and consistent execution and outcomes that turn plans into results.
You won't finish with notes. You'll finish with tools your business can use.
Testimonials of Happy Clients
Every business is unique and now you can build and scale your business over and over. This will give you the best tips to build your business with a life and work balance. Your life is everything to you so don’t waste it all working. Learn to work and have a little fun with the simplest tips. It’s great and I hope you enjoy it too!
K Williams
New or soon to be business leaders need this!
Perfect timing. I am currently building a business form the ground up and this was a great tool in the beginning stages.
Kessler
Great
Lindsay has done something important. He has distilled the complexity of running a business into a clear, actionable system. One that challenges what entrepreneurs do and how they think. And that’s where real change begins. A must for anyone starting or scaling a business.
Leo B
Systems Create the Framework. People Bring it to Life!
I wish I had this sooner
This is the kind of information I wish I would’ve had when I started my business. Spoken from someone who’s actually built the work and genuinely cares about ending entrepreneurial, poverty, I learned so much!
Klyn E
Warren B
Fantastic for Any and Every Small Business Owner
A very comprehensive and simple approach to follow that every small business owner should have, and implement in their business. What I love is having the SBOS Coach along side you through the journey is pure genius. Lindsay gives you all the tools, resources, and information to operate your business. For seasoned and experienced business owners, this is a great reminder of why to do, and you will find nuggets along the way. For any small business who is just starting, or within your first 5 years in business, this is a must. I will be recommending it to every member in my TEC Canada / Vistage International group. Well done Lindsay, well done!
Position of Choice is one of the most impactful leadership books I've read. I've also had the privilege of working with Lindsay McMurray as my leadership coach, and the principles in this book have played a significant role in helping me scale my business and grow as a leader.
What I appreciate most is that the book is practical, thought-provoking, and focused on taking ownership of your choices rather than simply reacting to circumstances. The concepts are easy to understand but powerful to apply in real-world leadership.
I highly recommend this book to any business owner or leader looking to lead with greater intention, accountability, and confidence.
Dorothy Z
A must read for leaders
